SERVICES

Corporate communications counsel

The core business at Pamela Groberman Media & Public Relations Inc. is providing long-term clients with a senior public relations voice at their management table. A member of the Pamela Groberman Media & Public Relations team joins the client's management team and participates in the client's regular executive and marketing meetings.

Our team assumes responsibility for all of the client's strategic communications, including public relations and media relations. We also bring a public relations lens to all corporate decisions, and provide an informed public relations perspective to corporate planning and product development. The Principal's role is to support marketing, manage reputation, seize opportunities and respond to public issues.

This arrangement is an ideal solution for companies that require the depth and experience of a senior corporate communications expert, but cannot make the business case for full-time staff working on these issues.

Media relations and public relations

The team at Pamela Groberman provides clients with an enormous network of newsroom contacts and creates professional, credible tools for mobilizing these pipelines to public opinion.

Our team spends at least one day every week staying in touch with existing contacts in the media and cultivating new ones, we draw on many years of marketing and promotions experience to devise avant-garde event ideas and leading edge methods to interact with the press.

Special events and launches

Our team was responsible for the launched Kicking Horse Mountain Resort in 2000. The community event included an enormous air show and was attended by the Premier of BC as well as media from across BC and Alberta.

In the spring of 2004, we conceived a huge tent party with a funky fashion show, featuring clothing from local designers, for South Main's Uno condo development; an event which melded local businesses, home buyers and the community.

Our team was instrumental in the gala launch of Home Depot in West Vancouver, which showcased the talents of Jann Arden, with all proceeds going to Rick Hansen's 'Man in Motion Foundation.'

The team has recently launched a party for the Elan condo development that included a performance from hip-hop MC Kyprios and a kitchen party to launch the Olive condo development that featured two Juno-winning roots musicians; and also coordinated pop superstar Justin Timberlake's 2005 visit to The Grove at Whistler.

The Pamela Groberman team provides pro bono media relations support to the organizers of the Contemporary Art Gallery and its fundraiser banquet.